Category: Blog

Embroidery vs. White Toner Printing: Which is Right for Your Workwear?

When it comes to customising workwear, there are a variety of options to choose from. Two popular methods are embroidery and white toner printing. But how do you decide which one is right for your business? In this blog post, we’ll explore the differences between embroidery and white toner printing and help you choose the best option for your workwear needs.

Embroidery: A Timeless Classic

Embroidery has been used for centuries to add custom designs to fabrics. It involves stitching thread onto a garment to create a textured design and it continues to hold its place as a classic choice. Here’s why:

1. Professional Appeal: Embroidery adds a touch of elegance and sophistication to your workwear. The raised and textured designs created with thread give your uniforms a premium look that exudes professionalism and attention to detail.
2. Durability: Embroidered designs are built to last. The stitching is resilient and can withstand repeated washing and heavy-duty use, making it an ideal choice for work environments where durability is essential.
3. Versatility: Embroidery allows you to add depth to your logos or text. It works well on various fabrics, including polos, jackets, and caps, allowing you to maintain consistency across different workwear items. Have a look at some of the items in our collection that would be perfect for embroidery.

White Toner Printing: A Modern Twist

White toner printing uses a laser printer to apply a custom design onto a garment. It’s a great option for those looking for a high-quality, full-colour design without the added texture of embroidery. White toner printing is perfect for designs with intricate details or multiple colours, and it can be used on a wide range of fabrics, including polyester, cotton, and blends.

Here are some of the reasons that you might choose white toner printing for your workwear:

1. Colour vibrancy: With white toner printing, your designs can feature vibrant, eye-catching colours. It enables you to reproduce intricate details and gradients, making it ideal for logos with complex or colourful designs.
2. Versatility on dark fabrics: Unlike traditional printing methods, white-toner printing works exceptionally well on dark-coloured fabrics. It allows you to apply bright and vivid designs on black or navy uniforms without compromising visibility or colour accuracy.
3. Cost-effective for small orders: If you require customisation for a smaller number of garments, white toner printing can be a cost-effective option. It eliminates the need for setup fees or minimum order quantities associated with some embroidery services.

Choosing the Right Technique:

Selecting between embroidery and white toner printing ultimately depends on your preferences, budget, and the specific requirements of your workwear. Consider the following factors when making your decision:

1. Design complexity: Embroidery is great for classic, textured designs, while white toner printing excels in reproducing intricate details and vibrant colours.
2. Fabric and durability: If your workwear undergoes frequent washing or exposure to rough conditions, embroidery is a durable choice. White toner printing may be more suitable for less demanding environments.
3. Quantity and budget: If you need customisation for a large number of garments, embroidery may be cost-effective in the long run. For smaller quantities or intricate designs, white toner printing might be the more affordable option.

At Brand Monkey, we offer both embroidery and white toner printing services, allowing you to select the technique that best aligns with your vision. Our experienced team is here to help you make an informed decision and create custom workwear that perfectly represents your brand identity.

If you’re still not sure which one is right for your business, reach out to our team for advice and guidance. We’re always here to help you make the best choice for your needs and budget. You can contact us here. 

• Post Date: 30 May, 2023

Uniforms, workwear and team kits aren’t a new thing! In fact, you’d expect people in particular businesses and professions to be wearing a uniform or branded workwear. And yet, we still see so many businesses with staff in their everyday clothes. If you’re on the fence about whether to kit your team out with some branded workwear attire, we’re here to help you make that all important decision. 

Here are our top ten reasons why your team should be wearing custom workwear. 

 

1. Workwear Screams ‘Professional’

Whether you’re a team of thousands, or a sole trader, nothing says ‘professional’ than a nicely branded uniform. 

Think about it! When have you ever been to the bank or doctors and been met by someone wearing jeans and a jumper? It just doesn’t happen. And if it did you’d probably make an excuse and rearrange your appointment, or worse, change your bank or register with another GP surgery. 

Granted there are certain professions where you would expect to see people in uniform or smart attire. But that doesn’t mean that small businesses, or even solo traders shouldn’t follow suit (excuse the pun). In fact, a few years ago, a survey found that 38% of people don’t trust roofers or builders when using them for the first time.

The truth is trust can be built through professionalism. Arriving on time, not going over the quoted amount and looking the part. With a small investment in branded workwear, you’re sure to make a great first impression.

 

2. Branded Workwear Always Looks Smart

No matter what your industry branded workwear will always look smarter than off-the-shelf workwear.  

Whether you’re a builder, a stylist, a waitress or a banker, having a uniform or a matching outfit with your business logo will definitely look smarter compared to non-branded workwear. 

 

3. Keeps Everything Consistent

Let’s say your team or brand colours are red, and imagine that you’ve told everyone to wear red to work or for a special event. Now imagine how annoying and weird it looks when everyone turns up in slightly different hues of red, because naturally people shop in different stores. 

Now imagine how pleasing and consistent everything looks when everyone is wearing the exact same garment in the correct size with a beautifully printed or embroidered logo? Perfection, right? Consistency is key to building a brand and it also helps with making a great first impression. Happy customers equals returning customers.  

 

4. Reinforces Your Brand

Instead of simply buying the same kit or uniform for your team, why not go one step further and brand it with your business logo? 

As we’ve mentioned, having branded workwear can make your team look smart, professional and consistent. Not only that, it reinforces your brand. This is particularly important if your team attends events or exhibitions, travels to customers, or to different sites. While your team is away from the office they are on show. They are wearing and representing your brand and therefore reinforcing it!  

 

5. It’s FREE Advertising

Following on from the above point, when you’ve got a team of people wearing your brand it’s essentially free advertising. Imagine how many opportunities your team get to show off their workwear on the way to or from work. If they stop for petrol, grab a bite to eat or nip to the shops wearing their uniform the chances are people are going to see your logo and be reminded that your business exists. 

One of our regular customers is a piano tuner and repairer. He is mainly a sole trader using a small team of people to move and tune pianos. He told us that when he got his printed t-shirts people would actually stop him in the street asking him for his details. When he started including his telephone number on his shirt people started taking photographs of his shirt to call him later. 

Granted, this is small-scale advertising but wearing your brand is reinforcing. It’s a talking point and it could lead to life-long customers. 

 

6. Helps Team Cohesion

C.S Lewis once wrote “Two heads are better than one, not because either is infallible, but because they are unlikely to go wrong in the same direction.” You’ve probably also heard of the expression ‘teamwork makes the dream work!’

The point we’re trying to make here is that cohesive, cooperative teams are going to achieve way more than the individuals. But don’t just take our word for it. The importance of teamwork has now been proven by Science.  Teamwork has been found to:

• Generate new ideas
• Make individuals happier
• Help individual to grow and develop new abilities
• Reduces burnout
• Increases productivity
• Increases creativity. 

Most importantly happy teams, means happy staff and happy customers. But how can branded uniforms and workwear help with this? 

When everyone is in a ‘uniform’, people feel united.  It helps people to adopt a group (your group’s) identity, making everyone more likely to pull in the same direction, towards the same end goal. Not only that, it helps individuals to feel accepted and part of the team which is particularly important for new staff. 

 

7. Staff Don’t Have to Buy Their Own Clothing (bonus!)

Most of us hate to have to spend money on clothes we’re only going to wear to work, right? By establishing and providing a uniform for your team, not only will they look great, you can even call it a perk of the job! 

If your team are likely to get through a lot of uniform then the cost to individuals can really mount up. However, if you’re a business buying for the whole team then we do great bundle deals and bulk discounts across all of our items.   

 

8. The Right Workwear For The Right Job

Shopping around for team kits, uniforms and workwear at a specialist outfitters like Brand Monkey, not only saves you a bundle. It also ensures that you’re buying specific workwear for specific roles. 

For example, we do a great range of hi-visibility workwear, railway standard garments including vests, jackets and bibs. And because they are designed for the outdoors you’ll find garments that are wind-proof, water repellent, super warm, comfortable and above all, durable. 

Similarly, a lot of our polo shirts and t-shirts are durable, comfortable and washable at 60 degrees, meaning if you work in a mucky industry – we’ve got you covered. Literally!

You’ll also find a range of uniforms for specific industries such as aprons, chef jackets, spa tunics and salon gowns. It’s hard to buy these from just anywhere and we’ll make sure to source you a garment that aligns closely with your brand. 

If you want to add an embroidered logo then we’ve marked all of our garments with suitably for embroidering, which is typically materials above 180 gsm weight. 

 

9. Makes Your staff Approachable

When your staff are wearing branded workwear, they are easily recognisable to customers. This makes them easily approachable and more likely to engage with a member of your team that can help them. And we know that once engagements start to happen, your customers are much more likely to buy from you, remember the positive experience, and return for more.

10. We’re Promotional Clothing and Embroidery Specialists

Having been in the leather industry for over 30 years, there isn’t much we don’t know about design, manufacture and apparel. We’re a new venture with bags of experience! And we’re working hard to become known as Embroidered workwear specialists in Leicester and across the UK. 

The best thing about embroidered logos is they last way longer than print. Printing is a great option for thinner materials that aren’t expected to last long. But for busy, hard working or mucky monkeys we’d definitely recommend a hard wearing embroidered logo. Our process for customising workwear is super simple and once we’ve digitised your artwork we’ll keep it on file for future orders. This means you only have to pay for the digitising fee once! 

Everything we sell has bulk order discounts available and you can join the troop for an extra 5% discount. 

Our website is still pretty new, so if there are garments that you need in a specific style, fit, material or colour then let us know and we’ll source it. 

Brand Your Workwear

Now that you’ve read through the 10 reasons your team should be wearing custom workwear, it’s time to get branding. Remember that with a small investment, you can ensure that your teams look smart, professional, and suitably dressed. 

A  uniform can also give your employees pride. And when this happens they become mini brand ambassadors for your business. So give us a go! We can’t wait to brand your workwear! 

• Post Date: 21 Sep, 2021